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So where's it all going? - Digital Sales For the Independent Musician

So where’s it all going?


Digital Sales For the Independent Musician

So to preface this, my band Marwood (whose digital statements are below) has not been active for over a year and a half as I have been running PledgeMusic full time, but the following was prompted by a small experiment I decided to run with Spotify.

Now I’m not knocking Spotify, they just happened to be a service that I use & I pay for the full subscription:

Retailer: Spotify Ltd
VAT number: GB 943 6840 02

Items bought: 1 month (Spotify Premium)
Item price: £8.32
VAT 20.0%: £1.67
Total: £9.99

I put my albums into a playlist and streamed them 24/7 for over 4 weeks. This was over a two-month period as Time Warner Cable knocked out my connection numerous times. It could have been as many as six weeks. But basically the songs were streamed thousands of times. Whether Spotify puts a block on this sort of thing I have no idea but I wanted to see what would happen.

My last digital payment from the amazing CDBaby:

The direct ACH deposit was to pay you:
$9.56 for DIGITAL DISTRIBUTION SALES through Apple iTunes
$7.01 for DIGITAL DISTRIBUTION SALES through Apple iTunes
$1.91 for DIGITAL DISTRIBUTION SALES through Amazon MP3
$0.71 for DIGITAL DISTRIBUTION SALES through Amazon MP3-UK
$0.09 for DIGITAL DISTRIBUTION SALES through Spotify
$0.05 for DIGITAL DISTRIBUTION SALES through Rhapsody
$0.04 for DIGITAL DISTRIBUTION SALES through Rhapsody
$0.04 for DIGITAL DISTRIBUTION SALES through Rhapsody
$0.04 for DIGITAL DISTRIBUTION SALES through Spotify
$0.04 for DIGITAL DISTRIBUTION SALES through Spotify
$0.02 for DIGITAL DISTRIBUTION SALES through Spotify
$0.02 for DIGITAL DISTRIBUTION SALES through Spotify
$0.01 for DIGITAL DISTRIBUTION SALES through Zune
$0.01 for DIGITAL DISTRIBUTION SALES through Spotify
$0.01 for DIGITAL DISTRIBUTION SALES through Spotify

I have included links to all the statement here:

Digital Sales Overview – http://cl.ly/252t3i0v2s3w4106270I/o

Spotify – http://cl.ly/2h0H0d393D3R3f1f2Z1o

Amazon – http://cl.ly/1Z0Q071r1l1P053Z3T16

Zune? – http://cl.ly/390D472l0v1T3b322h2a

Rhapsody – http://cl.ly/0P2j3O381i2o1z150B2B

iTunes – http://cl.ly/193A2s2x24283r0I2212

LastFM – http://cl.ly/1E02253g1Y1n0d412L2X

There are screen grabs below.

I guess the point here is that the biggest amount shown above is from iTunes & with introduction of iCloud this will probably mean that those larger payments will fall to the same level as the other streaming services.

Millions of people are are now paying for streaming services like Spotify.
Some at the premium level that I am.
That’s allot of money.
So where is it all going?

Benji Rogers
@benjikrogers

This is a follow up to my first blog on the subject: http://www.pledgemusic.com/blog/25-thank-you-for-my-0-00077601-no-really-thank-you

Tab width
Digital Sales Overview – http://cl.ly/252t3i0v2s3w4106270I/o

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Spotify – http://cl.ly/2h0H0d393D3R3f1f2Z1o

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Amazon – http://cl.ly/1Z0Q071r1l1P053Z3T16

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Zune? – http://cl.ly/390D472l0v1T3b322h2a

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Rhapsody – http://cl.ly/0P2j3O381i2o1z150B2B

Tab width
iTunes – http://cl.ly/193A2s2x24283r0I2212

Tab width
LastFM – http://cl.ly/1E02253g1Y1n0d412L2X

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Discussion

David Sommer

David Sommer commented

Benji, on the back of a napkin...
If a song has a duration of, say, 4 minutes, in a day 360 of your songs are streamed.

In 4 weeks this should approximate 10.000 streams, and at a payout of 0.0008 per stream this should buy you about $8 worth of guitar picks that month.

Are you sure all streams are registered? In your statement I see QTY = 1 for a certain day, not 360...Did you contact CD baby on this?

Benji Rogers

Benji Rogers commented

Hey mate,
This is an old post for sure. I'm sure allot has changed since then. But yeah allot seemed not to be reported.
Cheers
B

Rob Lacey

Rob Lacey commented

It would be interesting to know what you would get if users downloaded tracks from Spotify. I see that if you attempt to stream a track from Spotify more than 5 times it offers you two choices 'Sign up for Pro' or pay for the track £1.15.

Obviously Pro is better value for the consumer, and the download better value for the artist. Given that streaming a track on demand pretty much amounts to owning a copy of it, in an ideal world (that we don't live in) you would hope pricing would be inline.

Benji Rogers

Benji Rogers commented

I'll dig! Good point!
B