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Dear all,

I’ve almost finished the songs for the second album. We’ve found a producer and a place to work, and we plan to hit the studio in a month. It’s been a very strange few months, and I can’t wait to make a record of them.

I don’t know if you’ve heard about Pledge Music before but it’s a new way of keeping independent artists free while the music industry runs circles in the background. Instead of relying entirely on a label to make and tour our record, we can skip the middleman and go directly to you, the fans (hi mum), for support. It makes sense for us, because we’ve always tried to work outside of the traditional record label model. (for a very good blog on what Pledge combats go to http://bit.ly/9s0g4k)

We’ve set up a series of items, or ‘pledges’, that you can bid for, and in doing this, you’re not only buying things that we think you might want, you’re also directly contributing to the album being made. We’ve made up most of the pledges ourself, and put thought into stuff that might be fun to buy, that will also be fun for us to do. Pledge has a built-in charitable function as well, which means that part of everything we do will help a charity, either directly (pledges where all the money goes to charity), or indirectly (a percentage of the overall total goes to charity). This is useful for us, because as part of a pre-existing system we can do more for charity than we did back when we were disorganised amateurs. The charities we’re supporting with projects are Amnesty, Wateraid and Samaritan’s Purse, and 10% of what we make will go to the Enough Project, helping to raise awareness of, and put an end to, genocide and crimes against humanity.

People who pledge will basically be investing in the album, so to make sure you know what you’ve paid for we’ll post ‘pledgers-only’ updates and videos here as the record happens, as well as other things which we think will be fun or interesting. I want to include short stories, blogs, articles – you can post and I can post and we all post together. Like masons.

We’ve also specific pledges for you if you live in either Hong Kong (I’ll be back there later this year) or Japan, so if you do be sure to check those out.

There’s one more reason that I want to do this. I know that more than a few people will illegally download the next record, possibly before it’s out. I won’t tell you what that means for the musician, but I will try and urge you, if you don’t want to buy it from a shop, to buy directly from us. I understand that the CD doesn’t hold much sway with people these days, so we’re not just offering the CD. There will be stuff that goes along with it, stuff that makes it more special than if it was picked up on fileshare, or streamed online, and you’ll know that the money is going to contribute to us being able to continue making music.

I’m really excited about what we’re going to get out of this experience, and I don’t just mean making the record. I’m looking forward to meeting people, swapping information, testing out a new way of releasing albums, and being able to actually work functionally for a charity, rather than our WaterAid fail last summer.

Talking of WaterAid, thanks to Pledge, we’ll be able to set up a proper festival campaign this summer. I’m incredibly grateful to both for giving us this opportunity.

From

Emma. xx


親愛なる皆様。私はセカンド・アルバムの曲をほとんど書き上げました。もう、プロデューサーと働くべき場所を見つけたので、一ヶ月以内にスタジオに入る予定です。音楽から離れていた数ヶ月は、奇妙で、おかしくて、恐ろしくて、生きることを肯定するような期間だったけど、その時の経験をもとに音楽をつくるのを待ちきれません。あなたが今までPledge Musicについて聞いたことがあるかはわかりませんが、音楽業界が今までのやり方で円を描いてる一方で、Pledge Musicはインディペンデントのアーティストに自由を与え続ける新しいやり方となります。自分たちのアルバムを作ってツアーをすることの全てをレーベルに頼る代わりに、仲介者を省くことによって、直接にあなたやファン(はい、ママ)にサポートを募ることができるのです。これは私達にとって本当に意味があることです。だって私達は、昔ながらのレコード・レーベルのやり方の外側で活動しよう、といつもトライしていたから。私達は入札することができる一連のアイテム、もしくは「pledges(誓約)」を用意しました。あなたは、入札することによって、(おそらくあなたがほしいであろうと私達が考える)これらを買うことができるだけじゃなく、私達がアルバムを作ることに貢献できるのです。私達はこの「pledges(誓約)」のほとんどを自分達で作ったし、買ったら楽しいだろうなという考えをアイテムに込めました。しかも自分達がやっても楽しいだろうなというアイテムでもあります。「pledges(誓約)」には同時にチャリティーの機能も内臓されています。これは我々がおこなうことの一部が、直接的(お金の全てがチャリティーとなる「pledges(誓約)」)、もしくは間接的(全体的な合計のいくらかのパーセンテージはチャリティーとなります)に慈善団体を助けることになるのです。これは本当に興奮することです。既に既存のシステムの一部として、無秩序であったアマチュアの時より、チャリティーに貢献できるのです。「pledges(誓約)」を購入した人は既にアルバムに投資をしています。私達は、pledgers(「pledges(誓約)」を購入した人)用のアルバムの進行状況のアップデートやビデオ(そして、アルバム以外にも、私達が面白いと思ったり興味深いと思ったことも)を投函するので、あなたが支払ったお金が何に使われているかを確認することができます。私はそこに、ちょっとした物語や、ブログ、記事なんかも盛り込みたいな、と思っています。私も投函できるし、あなたも投函できます。メーソンのように私達は皆、投函することができるのです。かろうじてツイッターがこれに近いのかもしれないけど、もっと字数はつかえます。同じように、思いもつかないことや、びっくりするようなことも可能かと。あと、香港(年末には、私は香港に帰ります)と日本に住んでいる人に特別な「pledges(誓約)」も用意しました。あなたが香港か日本に住んでいるなら、こちらもチェックしてください。正直なところ、私が「pledges(誓約)」をおこないたいもう一つの理由があります。(私達のファンを含む)多くの人が、アルバムのリリース前に、私達の次のアルバムを違法にダウンロードして手に入れるのを私は知っています。あなたをジャッジしたり、なぜ私がそうした行為に賛同しないかを話したりするつもりはありません。けど、もしあなたがお店でアルバムを買わなくてもよければ、私達から直接買うよう働きかけようと思います。昨今、CDは大部分の人々にとって重要なものではないのは理解しています。だから、CDだけを提供しようとは思いません。CDと一緒に別のアイテムもあるのです。この別のアイテムは、ファイルシェアやオンラインのストリームなんかよりCDをもっと特別なものにしてくれます。そして、私達が音楽を作り続けていけるようになることにお金が大きく貢献していることが、(この「pledges(誓約)」を通して)わかるようになると思います。私は私達がこの経験から得るものに本当に興奮しています。これはアルバムをつくるだけにとどまること意味しません。いろんな人に会って、情報を交換して、アルバムをリリースする新しいやり方をテストして、昨年の夏に失敗してしまったWaterAidより機能的にチャリティーに貢献できるのです。WaterAidといえば、ありがとうPledge、今年の夏は正しいフェステイバル・キャンペーンを始めることができます。この機会を与えてくれた両者に心から感謝します。 エマ

10% post goal
10% of any money raised after the goal is reached will go to Enough Project.

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AccessPass: Virtue

Virtue
£8
8.00
Available

Band self portraits!

£10
10.00
All gone!

Signed batch of self portraits from Emma and all players on the album. Quality not guaranteed but we can confirm that they will be priceless works of art.

CD album

£10
10.00
338 left

The album delivered to your mailbox as soon as it’s manufactured.

Postcard from every town on the tour

£10
10.00
All gone!

Emmy and the whole band will send you a postcard from every town on the album tour.

We can’t guarantee the quality of the postcards!

Weekly postcard from the studio

£10
10.00
All gone!

Different postcard from each of the six weeks we spend in studio, bought in genuine English town. Plus postcard from mix session, and one from the mastering. So 8 in total!

Signed CD album

£12
12.00
All gone!

Emmy will sign the album to you before we send it.

Band self portraits! + Signed CD album

£18
18.00
All gone!

Signed CD album plus postcard sent to you from tour

£18
18.00
All gone!

Signed CD plus Emmy and the whole band will send you a postcard from every town on the album tour

Emmy Interview & support for your fanzine (money to charity)

£20
20.00
All gone!

Come and interview Emmy for your fanzine, blog, or magazine (or do it online or by phone if more convenient). She will also give you tips on how to write the article, and we will sell the fanzine at our merch stall at our gigs. Money raised from this pledge goes directly to Amnesty International.

Group Making Christmas Shoeboxes (money goes to charity)

£20
20.00
All gone!

Come and make Christmas shoeboxes for Samaritan’s Purse UK, to send to Romanian orphans. This will take place over two days in London in November, and the money that you pay will go towards the contents of your shoebox.

Limited edition album artwork poster

£20
20.00
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Limited edition poster of the new album art.

Signed CD album plus your name in the thanks credits

£20
20.00
All gone!

Emmy will sign the CD for you and we’ll also include a special thanks credit for you inside the album.

ジャパン・オンリー:エミーとレコーディング中にスカイプ・チャット

£20
20.00
20 left

エミーとスカイプでチャット。エミーが新しいアルバムと彼女の中で今何が起こっているかを話してくれます。

JAPAN ONLY: Skype chat w/ Emmy during recording
Skype into a chat with Emmy. She’ll tell you about the new record and what’s going on in her world at the moment.

ジャパン・オンリー:サイン入りセットリストとバンドの写真

£20
20.00
9 left

次のエミー・ザ・グレイトのロンドンのライヴのサイン入りセット・リスト。サインを入れて、バンドの写真とメッセージといっしょに送ります。

JAPAN ONLY: Signed set list plus photo of the band with it!
Signed set list taken from our next London show, sent with a picture and message from the band.

Signed CD album + Limited edition album artwork poster

£28
28.00
All gone!

Signed CD plus limited edition poster of the new album art.

HK ONLY: Afternoon's shopping with Emmy in Tower Records

£30
30.00
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You bring your purse, Emmy will bring hers and you can browse through Tower together, recommending each other records as you go.

UK & HK ONLY: Pledgers only gig

£30
30.00
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This one will be very special… pledgers only gigs in London (on 9 December) and Hong Kong (in December) where Emmy will be playing both new and old tunes. Definitely one not to miss. All gig details will be announced when we have them.

ジャパン・オンリー:エミーとバンドからのイギリスのスペシャル・ボックス

£30
30.00
12 left

エミーとバンドが、あなたが好きだろうと彼らが考える幾つかのイギリスのものが入った箱を、マーチャンダイズと彼らが見つけた何かといっしょに送ります。

JAPAN ONLY: English goodie box from Emmy and the band
Emmy and the band will send you out a goodie box with some English things they think you might like, plus some merch and anything else they can find!

ジャパン・オンリー:サイン入りポスターと手書きの歌詞

£30
30.00
12 left

エミーが新しいアルバムからの2曲の歌詞を手書きで書き、あなたの為にサインをします。これといっしょにサイン入りの独占のアルバムのジャケットポスターを送ります。

JAPAN ONLY: Signed poster plus handwritten lyric sheets
Emmy will handwrite the lyrics for 2 of the songs on the new album and sign them for you. You will also be sent a signed exclusive album artwork poster.

Handwritten lyric sheet & music (both signed)

£35
35.00
All gone!

Your choice of song from First Love or Edward EP, presented beautifully with music and signed.

Historical figures/album fanzine

£35
35.00
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Limited edition fanzine collecting the best of the historical figures, recipes, studio anecdotes and other trivia we’ve unearthed on our album journey and discussed on this blog, properly written up and presented with illustrations and info the likes of which you will never need to know again, and some might say you never needed to know in the first place.

Probably there will be photos of meals we’ve eaten too.

It’s basically a post-project roundup, in fanzine form. With pictures of food.

So I think it’s an appropriate pledge for this record!

Photo tour diary

£35
35.00
All gone!

Twenty four page photo diary from tour, in photo album, with narrative and captions by Emmy. Signed.

Signed CD album + UK & HK ONLY: Pledgers only gig

£40
40.00
8 left

Signed CD album plus score & lyric sheet

£40
40.00
All gone!

Signed CD plus your choice of song from the new record or from Emmy’s catalogue, presented beautifully with a score sheet and signed.

Signed CD album + Photo tour diary

£45
45.00
All gone!

Album playback party!

£50
50.00
15 left

Come along to the album wrap party/album playback for some drinks and chat. We’re going to be recording in London in September & the wrap party will probably be in October/November. We’ll be in touch to let you know the exact date.

Once again, transport and accommodation costs will have to be your responsibility.

Personalised demo recorded live onto cassette

£50
50.00
All gone!

Limited personalised cassette of seven songs from Emmy’s catalogue recorded live and straight onto tape, packaged with hand-made artwork (not guaranteed to be good artwork). Songs open to discussion!

Rehearsal pass

£50
50.00
3 left

Come down with a friend to one of the rehearsals we’ll be doing for the album tour. Time for tea and discussion afterwards.

Rehearsals will probably take place in London and in November & January – we’ll let you know exact dates nearer the time – and we’re afraid you will be responsible for any transport and/or accommodation costs.

Soundcheck pass and VIP show access

£50
50.00
1 left

One for you and a friend. Come to any headline show of your choice in the next 12 months, meet Emmy and listen to the soundcheck, stay for the show and have a drink afterwards.

Tour with Emmy The Great for a day

£50
50.00
All gone!

Be a part of the Emmy The Great team for the day by joining the band on their UK tour next year. Be on stand by to help the band and tour manager as they prepare for the evening’s gig, assist during soundcheck, have dinner, watch the show from the side of the stage and then help them drink the rider afterwards.

Please note you will have a choice of UK destinations to pick from but you will be responsible for getting yourself there and home again, and for any accomodation you need.

Signed CD Album + Soundcheck Pass + VIP shw access

£60
60.00
All gone!

Signed CD album + Soundcheck pass and VIP show access

£60
60.00
1 left

Guitar workshop with Euan & Emmy

£70
70.00
All gone!

Come meet up with Euan & Emmy and share tricks and tips. They’ll show you how to play some Emmy songs and you can work out anything else that takes your fancy. Come alone or bring friends and make it a group thing.

This one will probably take place in London, date tbc. Again, we’re afraid that you will have to be responsible for any transport or accommodation costs.

5 show/12 month pass

£75
75.00
9 left

Get in to any 5 Emmy shows of your choice in the next 12 months.

Transport and accommodation costs will remain your own responsibility

Signed CD album + 5 show/12 month pass

£85
85.00
9 left

Songwriting workshop

£100
100.00
All gone!

This is all about discussing creativity, and helping you find your voice. If you have unfinished songs, or ideas you’d like to work on, Emmy will oversee, talk you through it and get something finished. Or you can start from scratch.

Might be fun to buy between friends. Will take place in London, but open to discussion.

Be in Emmy's next video

£150
150.00
3 left

We’ll be shooting a video for one of the tracks on the new record and you can be part of it! We’ll probably shoot in London and you’ll have to get yourself there, so if you’re local and this sounds like something you’d like to be part of then we’ll see you there.

Transport and accommodation costs will be your responsibility.

Handmade book and story written for and about you

£150
150.00
All gone!

Emmy will interview you online or on phone, and write a story based on your discussion. She writes a story at Christmas every year for her cousins.

Make WaterAid video @ Bestival with Emmy (money to charity)

£150
150.00
All gone!

Come to Bestival with Emmy to set up camp in the artist’s area, and make a video for WaterAid. We’ll spend the weekend at the festival catching bands as they come offstage, and asking them to add to our video informing people about lack of water sanitation across the globe.

You’ll have to bring camping equipment! Ironically – it might be wet.

The money raised here will go directly to WaterAid.

Getting to and from the festival and any accommodation costs will be your own.

Gig in your front room

£500
500.00
All gone!

Emmy and the band will come to yours and play some stripped-down songs for you and your friends.

Initially this will have to be restricted to the London area but if there’s enough demand… who knows…
Transport costs will be… ours!

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