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Save Cherry

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Save Cherry Bar, Pledge, “I saved rock n roll”

– Live Music Fans To Save Cherry Bar

The world’s most iconic rock ‘n’ roll venue, Cherry Bar in Melbourne’s AC/DC Lane, is addressing the threat of potential closure over noise complaints from new residents with an elaborate and expensive sound-proofing procedure which it proposes to partially pay for through an ambitious direct-to-fan campaign using PledgeMusic. Cherry Owner and Booker James Young explains…

The Background
New residential developments threatening existing live music venues is the biggest issue globally facing music today.

Cherry Bar in AC/DC Lane, Melbourne, is at the coalface of this burning issue. A 12-storey 189-apartment residential development at 108 Flinders Street now towers directly over AC/DC Lane with its north facing balconies frowning down upon us.

Residents are scheduled to move in in August. And despite the fact that Cherry has not had a single noise complaint in 14 positive and successful rocking years, as soon as these apartments open and one person complains we are on the wrong side of the law and can be closed down.

All the support in the world and all the well meaning, but ultimately ethereal acceptance of the “agent of change principle” (where the entity that instigates the change is responsible for the consequences, i.e. sound-proofing) at Council and Government level count for nothing at this stage because right now the law is immediately on the side of the pop-up complaint maker.

The Solution
Cherry has paid a small fortune to investigate the necessary sound attenuation ‘works’ to make us compliant in all circumstances. These works, in summary, involve a brick wall behind our stage area, double-glazing of all windows and the creation of a two-door soundproof bubble entrance to Cherry. The cost of these works is too high for Cherry to bear alone. Cherry Bar does not have the available funds to complete these works, so Cherry Bar faces the very real threat of being closed down.

The solution to this problem is for Cherry to find a ‘White Knight’ to contribute approximately half of these soundproofing works. And this White Knight is….the live music loving public. Cherry, through a PledgeMusic direct-to-fan campaign, launched on Wednesday 23 July aim to raise the necessary funds to commence work on the sound-proofing, which will mean Cherry is compliant with noise restrictions related to its brand new residential neighbours and accompanying restaurant and will be able to continue to operate as a 7-night-a-week live music venue, one which currently showcases over 1 100 local acts per year. Pleasingly, PledgeMusic are taking care of all transaction fees and donating back 5% of the campaign income to help Save Cherry.

Punters who choose to help save rock n roll and Cherry Bar will be given a wide selection of items to ‘purchase’ (prices range from $18 to $5 000) including T-Shirts, Stubby Holders, Bumper Stickers, named “bricks” in the soundproof wall and medallions for annual and life-time free entry to Cherry Bar. There is also a 7-track digital EP featuring donated songs from seven of Cherry’s favourite Australian bands – Drunk Mums, Child, Hits, F*ck The Fitzroy Doom Scene, Matt Sonic & The High Times, Dead City Ruins and Palace of the King, all of whom regularly grace the infamous Cherry Stage.

James Young concludes, “In some senses this is a sad story. It really is not fair that the venue has to pay for this sound-proofing. It should be the developers’ cost. And it’s not fair that we have to turn to the cash-strapped public and ask for their help to contribute half of our building costs, but I’ve sat through dozens of well intentioned meetings that go round and round in circles without ever providing a solution for the poor threatened live music venues. The conclusion I’ve come to is…to avoid confrontation is the best course of action: to soundproof Cherry so we are compliant and beyond reproach and above complaints from our new neighbours and can 100% stay alive and continue to support live music. This is what must be done and in order to do it, we need help, we need your help. Please help us save rock n roll. Please help save Cherry Bar in AC/DC Lane. Thank you.”

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AccessPass: Save Cherry Bar EP

Save Cherry Bar EP
AU$10
10.00
Available

Pledge $10 to help soundproof Cherry and receive the ‘Save Cherry’ digital EP. Featuring Drunk Mums, Child, Hits, Fuck The Fitzroy Doom Scene, Matt Sonic & The High Times, Dead City Ruins & Palace Of The King,

I Saved Cherry T-Shirt + digital EP

I Saved Cherry T-Shirt + digital EP
AU$50
50.00
4 left

We are only printing up 200 of these. They will be collectors items down the track. Pledge your support and wear your support. You also get the digital ‘Save Cherry’ download.

I Saved Cherry Bumper Sticker + digital EP

I Saved Cherry Bumper Sticker + digital EP
AU$18
18.00
428 left

Get one of only 500 ‘I saved Cherry’ bumper stickers + a copy of the 6 track ‘Save Cherry’ digital EP

I Saved Cherry Stubby Holder + digital EP

I Saved Cherry Stubby Holder + digital EP
AU$40
40.00
126 left

Only 200. They ‘I Saved Cherry’ stubby holder + digital ‘Save Cherry’ EP.

A Brick in the Soundproof wall (individual)

A Brick in the Soundproof wall (individual)
AU$60
60.00
337 left

A Brick in the Soundproof wall. Pledge $50 and get you name on one 500 bricks in the soundproof wall. You will be immortalised as a patron of Rock when your name appears on a 70mm x 40mm plaque on your own brick in the ‘Save Cherry’ soundproof wall. You also get the digital ‘Save Cherry’ EP.
All n’ all, it’s just another brick in the ‘soundproof’ wall.

A Brick in the Soundproof wall (individual) + T-Shirt

A Brick in the Soundproof wall (individual) + T-Shirt
AU$100
100.00
61 left

It’s a bundle. Pledge on the bundle and save. A brick in the Soundproof wall (individual) and a t-shirt. Save $10. ROCK !

A Brick in the Soundproof wall (band)

A Brick in the Soundproof wall (band)
AU$120
120.00
51 left

A Brick in the Soundproof wall. Pledge $120 and your band will get their name on one of 100 bricks in the soundproof wall. You will be immortalised as a patron of Rock when your name appears on a 70mm x 40mm plaque on your own brick in the ‘Save Cherry’ soundproof wall. You also get the digital ‘Save Cherry’ EP.
All n’ all, it’s just another brick in the ‘soundproof’ wall.

A Brick in the Soundproof wall (business)

A Brick in the Soundproof wall (business)
AU$500
500.00
5 left

A Brick in the Soundproof wall. Pledge $500 and your business will get their name on one of 100 bricks in the soundproof wall. You will be immortalised as a patron of Rock when your name appears on a 140mm x 80mm plaque on your own brick in the ‘Save Cherry’ soundproof wall. You also get the digital ‘Save Cherry’ EP.
All n’ all, it’s just another brick in the ‘soundproof’ wall.

One Year Medallion to Cherry Bar

AU$1,000
1000.00
8 left

10 only. One year medallion to Cherry Bar for you +1. This gets you +1 access to every show for 1 year.

Lifetime entry to Cherry Bar

AU$5,000
5000.00
3 left

You’ve gotta be serious about Rock n’ Roll. We will never do this again. We are making medallions to Cherry Bar that will give some lucky patrons and a +1 ‘lifetime’ access for free. Conditions apply

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