…but there’s no need to leave.
Follow Sarah Kroger to be notified when their next store opens, and check out what these other artists are serving up.
Thanks for following! You'll get any future updates.
“And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.” – Anais Nin
I’ve lived a lot of my life afraid – afraid of what it would look like if I was completely and authentically myself. I think a lot of us live in fear. What if people don’t accept us? What if we’re so used to settling that we’re not sure what life would look like without the things that hold us back?
But what if we didn’t let those things stop us anymore?
Flowers start the same way, as tightly bound, closed buds. But they can’t stay like that forever. A bud has to release in order to bloom, in order to become what it was made to be. The same is true for us. We were made to be free. Free to be who we were created to be. Free from that which tries to steal our joy every day. Free to dream big and love deeply. Free to bloom.
This is an album full of songs of remembrance. I needed to remember the simple truth that the core of my identity, I am “Beloved”, so we wrote some songs from that place. How different our world would look if we all were able to embrace and live in that truth. It’s time to start living like we believe we’re the children of God, who loves us unconditionally.
I’m thrilled to share the news with you that my third studio album “Bloom” will be releasing Fall 2018! It’s been a long road getting to this point, and you’ve been more than patiently waiting for new music. I’ve been writing and praying with these songs over the past 3 years. I can’t wait to make them come to life in the studio and more importantly, get them out to you!
Audrey Assad, a good friend and someone whose work I am continuously been inspired by, will be producing it and I could not be more excited. We are set to start pre-production later this month, recording in late June / early July. If all goes according to plan, Bloom will be out to Pledgers by October.
The thing is, this record can’t bloom on it’s own. I’m an independent artist, which is something I’m proud of, but it means I don’t have a record label front the costs of creating this project. Here’s where you come in. I need your help.
PledgeMusic is a platform through which you have the opportunity to be a part of the record making process in a unique way. As a ‘thank you’ to all those who pre-order the album, I’ll be releasing new songs, behind-the-scenes videos and photos via Pledge before anyone else has the opportunity to experience them. I’ve been working with the amazing design team Meaningful Market to create some beautiful products that will only be available during the campaign. There’s also a handful of personalized exclusives that you can choose from (a Google hangout, handwritten lyrics, a cover song, an acoustic show, etc.) all done by yours truly :).
I also want to tell you about a special exclusive that will only be available to Pledgers. Bloom – The Demos! Ever wonder how songs sound when they’re first written? You’ll get to hear the original demo’s for every song on “Bloom”, from the writing room straight to your ears (iPhone voice memos and all). This collection won’t be released anywhere else and it’s only available for the first 2 weeks of the campaign.
Music is communal. I would not be able to make new music without you being there to listen to it. Together, we can make “Bloom” a reality. My prayer is that this album will be a companion for you on your journey towards freedom, whatever that looks like in your life. Thank you, thank you, thank you!
A digital download of my new album, Bloom, before it releases to the world.
*Included with every exclusive.
A physical copy of the new album.
A signed physical copy of the new album.